Our Mission

We make healthy, locally grown food accessible to under-served Oregonians.

What We Do

Farmers Market Fund’s Double Up Food Bucks program matches SNAP (or food stamp) dollars spent on fruits and vegetables at 60+ farmers markets across Oregon. Double Up is a triple win: low-income families bring home more fresh produce, small farmers get an economic boost, and local economies thrive.

Our work comes from the core belief that no person should have to choose between being hungry and being healthy. We are dedicated to building a food justice community at farmers markets. 

Building Community Among Farmers Markets
We support a statewide community of practice among markets participating in DUFB, presenting quarterly webinars that provide in-depth training on topics including outreach, program implementation, fundraising, and vendor training. This community offers opportunities for sharing best practices and peer learning, and works in close partnership with the Oregon Farmers Markets Association.

Listening and Learning
Our shoppers and others in the community are the backbone of our program development. We annually survey our shoppers and collate the data from around the region to tell the story of how our work changes lives. We hold focus groups with SNAP participants around the state to learn about those we serve how we can improve our programming.

Being a Part of the Greater Food Justice Community
Our staff and board members partner with community groups with whom we share the intention to reduce the hunger and improve the health of Oregonians. To that end, we are a part of various groups working on funding strategies and advocacy efforts on a local and national scale.

Our History

Farmers Market Fund has deep roots in SNAP incentive work, dating back to 2009. In 2012, the organization was officially incorporated as a 501 (c) 3 nonprofit, acting as Portland Farmers Market’s sister organization. A decade in, our work has expanded to farmers markets across Oregon and grown to include partnerships that support DUFB at CSAs and independently-owned groceries statewide. As we champion innovations that help the DUFB program reach even more Oregonains, we remain committed to our mission of connecting families to the bounty of small farmers.

FMF was founded when the Northeast Coalition of Neighborhoods, Portland Farmers Market and a group of volunteers established Fresh Exchange, a SNAP incentive program at the King Farmers Market in NE Portland. The program, which grew in popularity, later expanded to all Portland Farmers Market neighborhood locations– King, Buckman, Northwest and Kenton, until replaced by Double Up Food Bucks in 2016.

In 2012, Farmers Market Fund was created as a companion charitable organization to Portland Farmers Market and subsequently took over the administration of the Fresh Exchange and other programs.

In 2015 FMF dramatically scaled-up Double Up Food Bucks from a Portland-area effort to a statewide program, after receiving a $499,000 federal USDA FINI grant. The program has been cited by colleagues at the Fair Food Network as a national model: Oregon’s per-market SNAP and DUFB sales were among the highest in the country. On a local level, DUFB has helped small farmers markets in communities across Oregon gain a steady stream of new customers, and enabled the regional food systems organizations who are also partners on this grant to strengthen connections between the farmers and families in their communities.

Since the FINI-funded program ended in early 2018, FMF continued to build support for DUFB. In fall of 2018, FMF created a statewide coalition of 21 organizations and community partners and successfully sought sustainable, long-term funding for the DUFB program from the State of Oregon. In 2019, thanks to broad bipartisan support, the Oregon Legislature recognized the importance of the DUFB program by providing $1.5 million over 2 years in one-time funding. 

To learn more and directly from Rosemarie Sweet, our Co-Founder and first President, please enjoy Our Founding Story and this bit of Portland history.