Visit here often for the freshest news about our markets, vendors and programs.
A Message from the FMF Board of Directors
Dear FMF supporters, partners and community members,
On behalf of the Farmers Market Fund Board of Directors, we want to share an update. After nearly five years of dedicated service, leadership and program growth — Molly Notarianni will be leaving her position as Executive Director effective at the end of this year.
Molly has been an influential, innovative, and inspiring leader who has steadily guided FMF’s programming through impressive growth and expanded impact. While this is a bittersweet transition for FMF, we are happy for Molly and this new chapter of life. In true Molly fashion, not only is she giving FMF generous time and support to make this transition successful, she is also leaving the organization in the best financial position of its history.
FMF has thrived and made a deep impact on the lives of Oregonians during Molly’s leadership. The pandemic propelled FMF into new territory and Molly navigated the sheer weight of skyrocketing hunger demands and constantly pivoting program needs with grit, determination and a selfless dedication to getting more food to a community in need, carrying the organization through unprecedented times to emerge stronger than ever.
In the past five years of Molly’s leadership as our Executive Director, the number of markets we serve has nearly tripled and the amount of DUFB we distribute annually has grown by more than 1,000%! Molly leaves behind a huge fundraising legacy; having secured more than $14.5 million in state and federal grants to propel our small and mighty organization into a statewide powerhouse. FMF now provides tens of thousands of Oregon families with the fresh fruit and produce that they need to stay well-fed each year.
As a Board we are fully committed to creating a strong and sustainable future for FMF as we move forward. We have established a hiring committee and secured specialized support in the recruitment of a new leader. We’re thrilled to share that during this transition time, Joel Caris, our dedicated Program Manager, will step in as Interim Executive Director. We’re confident in Joel’s talent and abilities to carry the organization through this big change and beyond.
We thank you for your continued and enthusiastic support of our work. FMF continues to grow and we are confident that the future is bright for what this amazing organization has in store.
The FMF Board of Directors
P.S. We will certainly want to celebrate Molly and all that she has contributed to this work as we know you will too, and we will keep you in the loop as those plans develop.
Double Up Food Bucks in the News!
Check out this recent feature that KGW8 did on Double Up Food Bucks, Farmers Market Fund, and Black Futures Farm in SE Portland. Our very own Molly Notarianni had the chance to visit the farm and chat with co-director Malcolm Hoover.
“‘The goal of Black Futures Farm is to repair the broken connection that Black people have with land,’ said Hoover. ‘We use every means possible to bring people here to build community.'” Double Up Food Bucks is one way that BFF is able to bring more fruits and vegetables to their community, through their participation at the Come Thru Market.
Thanks to our generous sponsors, Regence Blue Cross Blue Shield for helping to create this feature on KGW to help raise awareness of our work, and of the incredible work that Black Futures Farm does for the community!
Published on September 1st, 2022
The Economic Contributions of Healthy Food Incentives
In a recent study, researchers at the University of Colorado looked at the impacts of programs like Double Up Food Bucks and found that the impact of nutrition incentives on the economy is major! Every dollar invested in nutrition incentives creates up to $3 in economic activity.
Published on August 17th, 2022
The 2022 Double Up Season is Underway at Farmers Markets!
The Double Up Food Bucks main season started on May 1st, and it’s shaping up to be our biggest Farmers Market season yet! This year, Double Up Food Bucks will be available at over 75 individual locations all across the state of Oregon. If you have a SNAP card, you can visit any of those locations to double your SNAP dollars! Spend $20 in SNAP and get $20 in Double Up Food Bucks to spend on farm fresh fruits and veggies at the market.
We are joined by 8 new markets that have never participated in the program before:
- Astoria Sunday Market
- Brookings Harbor Farmers Market
- Happy Valley Farmers Market (Clackamas)
- Hawthorne Farmers Market (Portland)
- Ontario Farmers Market
- Philomath Farmers Market
- Rocky Butte Farmers Market (Portland)
- The People’s Market at Rockwood (Gresham)
We’re really excited about the expanded reach into new communities, which will help increase access to fresh food for folx living on the coast, in Eastern Oregon, in East Portland, and in the Salem area! You can find more details about all of our participating markets here!
Published on May 3rd, 2022
Double Up Food Bucks Farmers Market Application is Open!
We are excited to share that we are now accepting applications for our 2022 Market Season. We encourage past particpants and new markets that have been accepting SNAP for at least one year to apply!
- The daily DUFB match will be raised from $10 to $20 statewide! All DUFB shoppers in Oregon will be eligible to receive up to $20 per day in DUFB match.
- This year, participating farmers markets will NOT need to contribute funding to support a portion of DUFB incentive expenses. FMF will fund 100% of DUFB incentives redeemed in 2022!
- Stay tuned for an application for a new mini-grant program coming soon! This new program will fund non-incentive expenses related to DUFB, such as purchasing additional SNAP tokens, or paying for staff time to count tokens, etc. All participating DUFB markets will have the opportunity to apply for the mini-grant this March.
Published on February 1st
NEW! Resource on State Funding for Nutrition Incentives
Our Executive Director, Molly Notarianni, recently co-wrote a practitioner paper for the Nutrition Incentive Hub, “State Funding through the Legislature for Farm Direct Nutrition Incentives”. Written in collaboration with Elizabeth Borst of Virginia Fresh Match, the paper addresses the topic of state funding through the legislature for nutrition incentives. Acknowledging that GusNIP funding has provided a pathway for projects to grow, the authors’ goal is to help other nutrition incentive practitioners determine whether seeking state funding is the right choice for them at this time, and to orient practitioners toward the kinds of partnerships and information they will need to pursue in order to be ready. Check it out here!
Published on January 21, 2022
USDA Awards Farmers Market Fund $1.9 Million to Expand Double Up Food Bucks Across Oregon
Farmers Market Fund’s nutrition incentive program is a win-win for Oregon’s families and farmers.
Portland, OR – Nov. 10, 2020 – The Farmers Market Fund (FMF) announced that it has been awarded a $1.9 million federal grant through the USDA’s Gus Schumacher Nutrition Incentive Program (GusNIP). This new federal support will allow FMF to expand its successful Double Up Food Bucks nutrition incentive program across Oregon. The Double Up Food Bucks (DUFB) program helps SNAP participants access more fresh fruits and vegetables. For every dollar spent on SNAP-eligible foods at participating sites, Double Up Food Bucks recipients will now receive an additional dollar to spend on Oregon-grown fruits and vegetables. Over 700,000 Oregonians –– more than a third of whom are children ––currently receive SNAP benefits.
“We are thrilled that we’ve been selected to receive this grant,” says Molly Notarianni, Farmers Market Fund Executive Director. “This infusion of funds will provide critical support during a time of great need. SNAP participation has increased nearly 30% over the past year as families reel from the impacts of COVID-19. Our state’s small- and medium-sized farms are facing significant hardship as well. The Double Up program is a triple win: this GusNIP grant will uplift Oregon farmers, families, and local economies.”
For nearly a decade, Farmers Market Fund has worked to connect SNAP participants with local produce, facilitating over $3.25 million in combined SNAP and Double Up sales for farmers state-wide. This three-year grant will fund the DUFB program via a collection of outlet types at locations across the states, allowing DUFB to support Oregon families and farmers wherever they live –– urban and rural. The program will serve 65 farmers markets, 40 CSA farms, and 25 grocery stores in 21 of the state’s 36 counties.
Key partners on the grant include the Oregon Food Bank, Oregon Farmers Markets Association, Oregon State University College of Public Health and Human Sciences, and the Portland Area CSA Coalition.
“At a time when so many Oregonians are struggling to make ends meet, this significant expansion of ‘Double Up’ in grocery stores will help thousands of our neighbors access the healthy foods they want and need,” shared Ryan Schoonover, Oregon Food Bank Double Up Food Bucks Coordinator. “Hunger has nearly doubled since the beginning of the pandemic, with communities of color hit especially hard. We’re excited to support efforts to expand Double Up and other programs to include more locally-owned businesses that offer culturally-specific foods.”
“The COVID-19 pandemic has caused a dramatic surge in CSA popularity, and we’ve seen a two-fold increase in SNAP CSA participation since we began offering DUFB to shoppers,” explains Holly Hutchason, Portland Area CSA Coalition’s Executive Director. “It’s clear that Double Up has a major impact on helping Oregonians access local produce. With DUFB, this year we’ve been able to help more than 250 families purchase CSA shares with their SNAP benefits.”
The USDA’s investment is matched by $1.9 million in funds provided by local supporters including the Autzen Foundation, New Seasons Market, Regence BlueCross BlueShield of Oregon, and the farmers markets themselves. The State of Oregon has also made a strong commitment to Double Up, investing $1.5 million from its 2019 budget in the program. “This is incredible news!” says Heather Miles, SNAP Program Manager at Oregon Department of Human Services (ODHS). “The Double Food Bucks program provides vital SNAP match food dollars for families throughout Oregon. This grant will allow even more families to have access to farm-fresh produce while also supporting our farmers and growers in Oregon.“
“The Double Up Food Bucks program has long proven helpful to Oregon families stretching their food dollars while putting money directly in the pockets of our state’s small farmers and grocers,” says US Senator Ron Wyden. “Now, in the face of the ongoing COVID-19 pandemic, this successful program run by the Farmers Market Fund will play an even more critical role in Oregon’s economic recovery. I’m thrilled the Farmers Market Fund has earned this grant for its Double Up Food Bucks program to support that role and I’m proud to support all of its important work.”
SNAP shoppers can access the Double Up Food Bucks program at participating farmers markets, grocery stores, and CSAs by using their EBT card. For a list of participating sites, visit doubleuporegon.org.
This work is supported by the Gus Schumacher Nutrition Incentive Program grant no. 2020-70030-33183 / 1024374 from the USDA National Institute of Food and Agriculture.
Published on November 10, 2020
Farmers Market Fund is in Give!Guide
We are thrilled to be included in the Willamette Week’s Give!Guide this year! If you’re not familiar, The Give!Guide has partnered with hundreds of local non-profits to help raise money to make a difference in our community. Give!Guide is giving ALL donors of $10 or more the following prizes:
- Free chips and salsa from Por Que No
- Free 8oz. Coffee from New Cascadia gluten-free bakery
- Free smoothie from Laughing Planet
- Free Day Pass for 1 at Circuit Bouldering Gym
- Free Gluten-Free Gem pastry
- Coupons for Elephants Deli, Bishops, Pizzicato, and Uwajimaya
- Access to the Chinook Book App for tons of discounts from local businesses
There’s more. Give!Guide will also host 8 Big Give Days from November 1st – December 31st, where donors will be entered to win amazing prizes like a night’s stay at the Skamania Lodge, $500 to spend at Powell’s books, and more.
We will show our appreciation to donors of $10 or more to Farmers Market fund with:
- a free bag of noodles from Umi Organic and a free Hot Mama Salsa to be redeemed at the farmers market.
- Donate $250 or more and you will also receive a free copy of the Portland Farmers Market cookbook!
Hunger in Oregon has nearly doubled since the beginning of the pandemic, while the majority of small farmers report a loss of income due to decreased sales outlets. In this year of uncertainty, one thing is sure, Double Up Food Bucks is needed more than ever!
Giving is open now through December 31st, 2020! Click here to make your donation and receive the awesome prizes listed above! Your donation increases food access, supports small farmers, and keeps money in our local economy! It’s a win-win-win!
Published on November 3, 2020
COVID-19 and Hunger Update from FRAC
The Food Research and Action Center has recently released a report on the impact that COVID-19 has had on hunger in the United States and the results are quite striking. The percentage of people who report sometimes or often not having enough food has more than tripled since 2018. The report also found that BIPOC are being impacted more severely than White individuals and families.
So what can we do? The report also found that P-EBT and increased SNAP benefits that have been released since the pandemic hit have already shown to reduce hunger and food insecurity. Supporting these programs and programs like Double Up Food Bucks which stretch SNAP dollars further and support local economy (with your dollars) are two great places to start!
Published on October 1, 2020
Farmers Market Week Roundup!
There couldn’t be a better time than Oregon Farmers Market Week (August 2-7, 2020) to show off what farmers markets around Oregon have to offer! We rounded up some photos from Double Up Food Bucks partner farmers markets to help do that. Head over to their Instagram pages (linked below) to show them some love, or better yet, visit them in person! Bring your SNAP/EBT card to Double Up and receive up to $10 FREE to spend on fresh produce.
[/vc_column_text][vc_media_grid grid_id=”vc_gid:1605052863945-8422a51e-9db6-7″ include=”1676,1678,1677,1681,1682,1683,1680,1679,1684″][vc_column_text]Pictured above (right to left, top to bottom):
- Heirloom tomatoes at the Rogue Valley Growers and Crafters Market in Medford – @rvgrowersmarket
- Peppers and peas looking cute in Bend! – @bendfarmersmarket
- Cherries spotted at Oregon City Farmers Market – @oregoncityfarmersmarket
- Wallowa County Farmers Market in Joseph is brimming with greens, peaches, beans, cabbage, onions, garlic, beets, and so much more! – @wallowacountyfarmersmarket
- Oregon berries! (enough said) Woodlawn Farmers Market in Portland has got your berry needs covered – @woodlawnfarmersmarket
- So many colors at King Farmers Market in Portland! – @portlandfarmers
- Plenty of fresh, local, and delicious options available at Corvallis and Albany farmers markets! – @cafm_locallygrown
- Berries and cherry tomatoes in Veneta. What more could you want? – @venetadfm
- Pastured eggs, cucumbers, tomatoes, and more abound at Portland’s South Waterfront Farmers Market – @southwaterfrontfarmersmarket
For a list of all of the Oregon farmers markets offering Double Up Food Bucks this year and more information about the program, please visit doubleuporegon.org.
Published August 5, 2020
No food justice without racial justice: Why FMF is taking a stand against racism.
Farmers Market Fund stands in solidarity with the Black community, demanding justice and an end to racism and systems of oppression that inflict brutality on Black people across America. We grieve the senseless murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and too many others.
At Farmers Market Fund, our mission is centered on creating an equitable and just food system: one that nourishes all Oregonians. But an equitable food system cannot exist within an inequitable society.
America’s food system has exploitation and racism at its roots: farms established on land stolen from Native people, a country built with the labor of enslaved Africans, and hundreds of thousands of farmworkers who are underpaid immigrant and migrant Latinx people subject to abuses including substandard housing, sexual harassment, and pesticide poisoning. Oregon’s history of racist and exclusionary practices has also shaped its agriculture. The most recent USDA agricultural census found only 3% of farm owner-operators in Oregon identified as a race other than White.
The Black, Indigenous, & people of color (BIPOC) community also experience the highest levels of food insecurity in Oregon. Systemic inequities in access to healthy food and healthy communities are a direct result of centuries of structural racism. We want families to have access to healthy foods, but this is impossible if Black families fear for their lives while traveling to purchase food. Food justice is impossible without racial justice.
Farmers Market Fund is dedicated to working to dismantle racism within our organization, our work, and our personal lives. We recommit to be an anti-racist organization, and acknowledge that our failure to do so vocally in the past has caused harm. We also acknowledge that we are a majority-White organization, which affords us certain privileges and limits our perspectives. We are committed to using our privilege to stand with BIPOC organizations, and to offer additional strength and solidarity for Black-led organizations. In addition to committing ourselves to ongoing learning, we are taking action to ensure we are working towards making Farmers Market Fund a more diverse, equitable, and inclusive organization. We’ll keep you updated on our efforts through this page on our website over the upcoming months and years.
Racism will not stop unless we take action. We invite you, as a member of the Farmers Market Fund community, to join us on this journey.
Farmers Market Fund staff & board
Here are some actions you can take today:
Donate to Black-led organizations working on food justice here in Oregon
Black Food Sovereignty Coalition serves as a collaboration hub for Black and Brown communities to confront the systemic barriers that make food, place, and economic opportunities inaccessible. The BFSC mission is to ignite Black and brown communities to participate as owners and movement leaders within food systems, placemaking, and economic development. To donate: Click here
Mudbone Grown is a black-owned farm enterprise that promotes inter-generational community-based farming that creates measurable and sustainable environmental, social, cultural, and economic impacts in communities. Their Pathways to Farming program is a 3-year farmer incubator program seeks to support farmers of color in the Pacific Northwest to launch their own agricultural businesses and to be a part of the creation of a farmer of color cooperative. To donate: Find Mudbone through PayPal or through CashApp with the $Cashtag: $mudbonegrownllc
Equitable Giving Circle: The Equitable Giving Circle empowers BIPOC communities in Portland by leveraging economic deposits from communities of privilege, through projects including gifting CSA shares to BIPOC families experiencing food insecurity who are not currently being served by the social services network. To donate: Click here
Read / watch / listen
White Fragility, Robin DiAngelo
The New Jim Crow, Michelle Alexander
Farming While Black, Leah Penniman
Biased, Dr. Jennifer Eberhardt
Me and White Supremacy, Layla F Saad
“Why Aren’t There More Black People In Oregon?”, Walidah Imarisha
The 1619 Project podcast by New York Times
Seeing White podcast by Scene on Radio
Published June 11, 2020